American Well Case Writeup

American healthful, a pioneer in online wellnesscare is at the crucial phase angle where the business opportunities look propitious at the same time it could prepare the company lose its perspective. It has the first-mover advantage with strong core competency. But still, some(prenominal) of the questions concerning the future of the company do needs to be addressed. Some of the master(prenominal) questions that American tumefy faces are 1. Introducing the product to new node segments 2. Capturing the world(prenominal) market 3. Pushing the products beyond health care industry.American well is shortly serving the connectivity between patients and physicians. The new product Team Edition give serve the connectivity between primary care physicians (PCPs) and the specialist. They are also considering the fortune of online health care to Hospitals, Retail clinics and Pharmacies. The adverse effect is it could be in like manner soon for American Well to launch a new undertakin g, granted their core go has not yet been adopted widely. Furthermore, this requires new hiring and special funding. Stepping back has its own drawback of failing to capture the opportunity when there was demand.Meeting real-time excess demand with real-time excess capacity is a wholly new world to be explored not only in health care but in many other industries. Also, the need for online health care has a great demand oversees too and American Well can explore its business in these new countries and can break a world leader in delivering virtual healthcare services in a many-to-many platform. Even though it is true that American Well has all the ideas and advantages the main disadvantage is the lack of infrastructure and the awareness of an internet-based health service.There is still a lot of opportunities and work needed to be make with its present venture and stepping big foot too soon cannot be as beneficial for the company as it sounds. The Team Edition is an advanced (a) product and the American Well should concentrate on its existing customer base i. e. the payers. They should probably do extensive market research on all these new opportunities. A research team could be create including members from American Well and personnel from top insurance companies to explore the oscilloscope of extending its services to hospitals and pharmacies.They should wait for the spending freezes to be over and need to test on how the new health reforms volition affect the existing organization. some other conceivable strategy could be a hybrid of Direct-To-Customer model and Business-To-Business model. American Well can establish a DTC model where they would directly signboard up patients and doctors to a nationwide system along with their existing B2B model. This will cover more customer base. The short term goal