Tuesday, February 5, 2019

managerial accounting Essay -- essays research papers

Austin Watches is a start-up watch producer and scattering company. Its strategy is to serve the upscale niche markets of the watch industry. It will benefit on the German engineering and manufacturing used to build the watches. There ar many untapped potential markets within this industry that desire high-quality, chic goods, but do not think they can afford them or do not know where to purchase them. It is the firms intention to build and exportation its products to the United States and to make Austin Watches the number one merchandising European watch in the Western U.S. To do this the companys long-term goals are to extend to a 20% market share in the U.S, build dent image and brand equity through marketing, achieve a sustainable 55% profit margin, and eventually produce luxury watches in admittance to the initial, moderately-priced line. Mission Austin Watches is a watch company that produces wristwatches for sale in the United States - initially in California. The comp any will build its image, as a quality watch first, and then will begin selling higher profit, luxury watches.Austin Watches sells quality watches and provides excellent customer attend to for customers seeking a reliable watch. In the future Austin Watches intends to grave the luxury watch marketThe Company and OwnershipAustin Watches is a privately owned international corporation. Production takes place in Germany and gross revenue and marketing are focused in California, United States, for the short-term...

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