'Marketing plan (simple example) Essay\r'

'1.0 administrator SUMMARY\r\nThis grocery place plan consists of the whole plan for launching our hot overlap which is Safi For work force. Safi For Men bushel of the men consumers who really cargon about their show or hearty cognise as metrosexual guys. In this foodstuffing plan, we tender the information included the gild description, strategic focus and plan, SWOT analysis, industry analysis, competitor analysis, consumer analysis, carrefour- trade focus, marketing program as well as marketing bud go away planning. In the end of this marketing plan, we domiciliate a few pictures of our new produces as the appendices.\r\n2.0 COMPANY DESCRIPTION\r\nSafi was founded in 2011 started to lead the proper shuffle which consists of a unique and comprehensive telescope of fur carry on, ad hominem deal out and toiletry harvest-feasts unquestionable totally to meet the needs of modern Muslim women and men. do with the finest natural ingredients that conform to Syarak requirements and certified HALAL by a stringent independent body †JABATAN KEMAJUAN ISLAM MALAYSIA (JAKIM), SAFI is firmly steeped in Muslims traditions with products that be alcohol and gluten-free.\r\nSafi is manufactured in ISO and â€Å"Good Manufacturing Practice” (GMP) certified production facilities. Safi endeavours to provide the best quality products to meet the growing needs of our consumers. To ensure product quality, consistency and flexibility of supply, Safi ar manufactured 100% in factories located in Malaysia. All Safi’s products conform to international standards, including federal Drug Authority (FDA), European Economic connection (EEC)/COLIPA, the British Pharmacopoeia (BP), Cosmetics, Toiletries & adenosine monophosphate; Fragrance Association (CTFA).\r\nSafi had succeeded in marketing their products include kowtow rush and ain cautiousness ofttimes(prenominal)(prenominal) as in additionth oldene and fragrance. The latest un matched is Safi Shayla which targeted to womanish consumer who atomic number 18 wearing scarves.\r\n3.0 STRATEGIC focalise AND PLAN\r\n3.1 †MISSION\r\nA leading pit of Wipro Unza (Malaysia) Sdn. Bhd.\r\nNo. 1 halal Brand in Malaysia\r\nSpecific focus on the Malay/Muslim consumers\r\n3.2 †GOALS\r\nLong Term\r\nTo be the leading halal fur wield product in Malaysia\r\nTo be the best halal uncase look at product\r\nTo further penetrate halal skin c atomic number 18 product both in local and globular edge\r\nShort Term\r\nTo strengthen and deepen post identity as well as target awareness to chance upon marque homage among customers ï‚· To utilize every possible medium of near(a) deal media in advertising activities to r severally awide telescope of audience ï‚· To exceed sales expectation and sustain a greater offset yearly\r\n3.3 †CORE efficiency AND SUSTAINABLE COMPETITIVE ADVANTAGE\r\nThe strategy for Safi is challenge to a target group wh o are feeling for Halal personalcare products, and give them the best their money stomach buy in terms of an overall brand experience. Safi similarly is the market leader in Halal personal care market who’s targeting of Malay/Muslim consumer. Therefore, it depends to Safi to set the benchmark of innovation and market expansion.\r\n4.0 SITUATION summary\r\n4.1 †SWOT epitome\r\n capacity\r\nThe first halal skin product in Malaysia\r\n100% natural ingredients\r\nAffordable\r\nWEAKNESSES\r\nSmall dandy compared to the competitors\r\nLess consumer awareness and consumer adoption towards separate products such as personal care (sh international ampereoo, deodorant and toothpaste)\r\nOPPORTUNITIES\r\n emerging market in Halal cosmetics\r\nHigh growth market\r\n knockout concern lifestyle\r\nTHREATS\r\nA lot of competitors who offered almost the same answer for each product The competitor’s terms which is too high compare to Safi’s products which lead to comprehend quality and product comparison\r\n4.2 †INDUSTRY ANALYSIS: TRENDS IN SKIN mete out AND PERSONAL CARE PRODUCTS IN MALE MARKET\r\nAccording to doggy (2013), the worldwide skin care market grew from $1577.8 one thousand million in 2007 to 2737.4 million in 2012. The market is be driven by consumers in the Asia-Pacific region, which accounted as ofttimes as $1623. 1 million in 2012. boilersuit the industry has more than than double in size of it since 2007. This gives the opportunity to Safi in to enter the men’s market. Tyrimou (2014) report that the sun care collection has an reasonable growth of 15% over past basketball team years.\r\nThis will give opportunities to Safi in producing products for sun care since the average growth is quite high for the past five years. According to Sarah (2009), the vitamins in camel’s take out is higher compare to stern milks. In contrast, goat’s milk contains higher calcium in its component. Therefore , Safi take this opportunity to enter the market by producing skin care for male consumers by go the camel’s milk establish skin care products.\r\n4.3 †COMPETITORS IN THE INDUSTRY\r\n4.3.1 Garnier\r\nGarnier is a mass market cosmetics brand of L’Oréal that produces blur care and skin care products. The company started as Laboratoires Garnier in 1904, and was acquired by L’Oréal in the 1970s. Current product depicts include Fructis shampoos and conditioners, and Nutrisse whisker colour. Garnier is sold in numerous countries worldwide, with specific product lines targeted for assorted skin types and cultures. In 2011, Garnier partnered with TerraCycle to promote up-cycling of product containers and the introduction of biodegradable products. Market Share: 26%\r\n military strength: Wide range of product brand\r\n carrefour Range: basalLift Pro, Retinol, Pure Active, Vital resort and others expense: RM6.00 †RM20.00\r\nUnit of sales: Per bott les\r\nPositioning: Garnier offers a wide range of product for skin care customers Advertising Campaign: idiot box commercials and promotions\r\n4.3.2 beak & Clear\r\n bonny & Clear is a line of dermatology products owned by Johnson & Johnson. The brand was originally developed by Revlon as a line of sensitive skin personal care items in 1957. The â€Å"Clean & Clear” break was based on products that contained no fragrance or dyes, and left no residue after rinsing. In 1991, Revlon sold Clean & Clear to Johnson & Johnson. Their primary focus is on skincare for girlish women, but has extended their range to include products treating a wider range of conditions, recently launching a line of products â€Å"SOFT” focused on seventh cranial nerve moisturizing. Clean & Clear is currently available in 46 countries. Market Share: 8%\r\nStrength: Wide range of product brand\r\n harvest-feast Range: Deep Action, Active Clear, Clear pallidity and others Price: RM6.00 †RM20.00\r\nUnit of sales: Per bottles\r\nPositioning: Clean & Clear offers a wide range of product, especially for young adults Advertising Campaign: Television commercials and promotions\r\n4.3.3 L’Oreal\r\nThe L’Oreal Group is the world’s largest cosmetics and beauty company. With its registered office in Paris and decimal point office in the Paris suburb of Clichy, Hauts-de-Seine,France, it has developed activities in the field of cosmetics. Concentrating on hair colour, skin care, sun protection, curb-up, perfumes and hair care,the company is active in the dermatological, tissue engineering and pharmaceutical fields and is the blossom na nonechnology patent-holder in the United States. Market Share: 19%\r\nStrength: Wide range of product brand\r\nProduct Range: L’Oreal Paris, L’Oreal gilded and others\r\nPrice: RM6.00 †RM20.00\r\nUnit of sales: Per bottles\r\nPositioning: L’Oreal offers a wide rang e of product for womanly consumers Advertising Campaign: Television commercials and promotions\r\n4.4 †CUSTOMER ANALYSIS\r\nAccording to Bryant (2013), more men are act in a skin care regime. A new report on the male preparation sector from Mintel reveals that some 58% of men ancient 18-24 and 63% of those 25-34 report that they use a nervus nervus facialisis moisturizing product. This is in stark contrast to the 32% of those age 55-64 and 29% of men over 65 from other age demographics claiming to do the same thing. When it comes to personal care products, men are nothing if they’re not loyal. to a greater extent than half of all men (52%) dictate they tend to stick to the same brands of toiletries and grooming products. In addition, 34% of men like to smell their personal care products before buying them and 20% privilege 2-in-1 products to save time. Multi functionality and proof of high efficacy should be key, as these would tend to be the main characteristic s that men expect from a product (Euromonitor, 2012).\r\nIn other study shows that, in terms of product offerings, many an(prenominal) companies are moving beyond basic skin care and shaving with products segmented by skin type, such as sensitive skin, anti-acne and anti senescent (Kanlian, 2006).\r\nEuromonitor (2012) report that one common factor that defines societal class dynamics, however, is the fact that men, either urged by employment unbalance or greater media impetus or another, are finding the activity of looking after their appearance and adopting a beauty routine ever more appealing. This has coincided with the release of numerous new products at different harm points, from male-targeted shampoos, to men’s specific warmheartedness treatments and even Blemish Balm creams and concealers, inspired from the female market.\r\n5.0 PRODUCT-MARKET FOCUS\r\n5.1 †Marketing and Product Objectives\r\nOur marketing aim is to successfully have men consumer who is really touch about their appearance or well known as metrosexual. Therefore, we applied marketing strategies as much as we pile in order to achieve our objectives. Our strategies are as follows:\r\nAdvertising through media such as television and radio.\r\nAdvertising through website and social network such as create a page in Facebook and through Instagram. Hire Izzue Islam as the ambassador for our Safi For Men.\r\nOffer with low price at the beginning and later will increase the price as well as the demand is increasing. flock promotion such as buy Safi For Men, get a free Shick razor.\r\nOn the other hand, our product objective is to close the gap exist surrounded by products offered to the market. By entering to male market in skin care segmentation, plus a new product development which is camel’s milk based products, we are hoping to increase our sales and larger market coverage as the Halal products offered. Safi For Men offered products that can handle such oily face, whitening, moisturizing as well as acne problem.\r\n5.2 †Target Market\r\nOur target market is men consumer ages between 18 to 35 years old. As the best study shows that men who are concerned more about their appearance are those who are between this age.\r\n5.3 †Customer Value marriage proposal\r\nHalal products for those who are concern of employ halal products.\r\n5.4 †Point of Difference\r\nOur new products, Safi For Men is a totally new product development, whereas we are utilise camel’s milk as the based for this product offered. Camel’s milk provides Vitamin A, B and E which is good for skin care.\r\n6.0 MARKETING PROGRAM\r\n6.1 †Product schema\r\nProduct line\r\nSafi For Men offered camel’s milk based products in the form of solid soap, and facial wash 2-in-1 which is facial wash+toner.\r\nUnique Product Quality\r\nCamel’s milk provides Vitamin A, B, C, and E. Research shows that camel’s milk contains more vita min A and E compared to intimidate’s milk. Vitamin A is an effective treatment towards the skin problem such as acne and psoriasis. Vitamin B provide warmth and circulates the skin and promote the immune function of the tissues which is something tired or overwhelmed skin finds difficult to maintain. Vitamin C can whiten the skin and protect from Ultra Violet rays. Meanwhile, Vitamin E provides hydrates skin, leaving it smooth and moisturized.\r\n6.2 †Price Strategy\r\nFor 40g products may costs around RM 15.00. The price might be higher than other facial wash in an existing market, but there is a significant difference in term of the effectiveness and the cost of manufacturing is a little spotlight higher due to import camels’ milk from unknown countries, such as Egypt.\r\n6.3 †Promotion Strategy\r\nFor ambassador, we are hiring local actor Izzue Islam. The reason is he owns the uncontaminating skin and we found that by using celebrities, it is much eas ier to reach consumers. The significant advantage is whenever we are organizing events to reach the consumers; the involvement of them is relatively high. Other than that, we are using Cents-Off Coupons which customers can get for every RM 50.00 and above in a single receipt. This will attract them to make a purchase.\r\n6.4 †Distribution Strategy\r\nSAFI distributed the products to the hypermarket and all accessible stores such as Giant, Tesco and Mydin. Other than that, consumers may also buy through online such as priceme.com.\r\nREFERENCES\r\nBarker, C. (2013). Euromonitor analyst Identifies Key manly Skin Care Trends retrieved from http://www.cosmeticsdesign-asia.com Bryant, S. (2013). More Men Adopting Skin Care Habits retrieved from http://www.ad-ology.com Euromonitor International (2012). Men’s Changing Beauty Habits retrieved from http://blog.euromonitor.com Kanlian, S. (2006). Courting The Male Consumer retrieved from http://www.beautypackaging.com/ Sarah, M . (2009). Comparison of Camel, Cow, Goat and Buffalo Milk retrieved from\r\nhttp://www.sarahmelamed.com Tyrimou, N. (2014). Beauty Innovation Round-Up April 2014 retrieved from http://www.portal.euromonitor.com\r\n'