Marketing Mix & Stp Of Iv Play

IV PLAY COMPANYS PROFILE IV play is a brand launched by Mario Guillot in Mauritius in 1994 after analyze fashion design in France and running(a) as a head designer for a lead australian brand. The IV carry brand is inspired by vintage, ageless fagged objects that have a story behind(predicate) it. By contrast, the IV hunt down brand also exudes of modernism in its rhetorical approach, its handwriting, its choice of materials, finishes, washes and details. It is this seamless cocktail of sophisticated engineering and old-fashioned handstitched techniques that makes the IV Plays garments unique. burster AND VISION The mission of IV play is Dont give them what they ask for, solely give them what they never dreamt of having. IV Play is consumer-orientated brand and the designers and hairstylist are constantly working class research and development to compose new designs and techniques to satisfy the need neary of the customers. The brand aims to provide a unique musical mode of garments that will entice the customers and contact their needs at the similar time. SLOGAN Do it your itinerary is the command spirit of the IV Play brand. It opens up the brand to fit to each and e realones temperament. The idea behind is to promote your undivided style by selecting different items from each different production lines and commixture them to your taste. IV Play aims to promote individuality and encourages its customers to learn something new. fundamental look or not, its up to you! Do it your way! LABEL SEGMENTATION, TARGETING & POSITIONING Targeted Segments IV Play has a very wide audience with sub-brands that cater for each segment. * grammatical gender IV Play caters for both men and women needs in jeans, tops and shirts finished its sub-brand such as Jeans Architecture, Uniforms. It also produces another(prenominal) brand; Prototype, which is but a menswear. * Age For the adults, IV Play has developed several dist inctive product lines with their own feelin! g: Jeans Architecture, Uniforms and Prototype with an array of...If you exigency to get a full essay, order it on our website: OrderCustomPaper.com

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