International Business

Principles of merchandiseDue Date: October 1, 2009 Chapter Six, Assignment 6 F altogether 2009 BUSINESS-TO-BUSINESS (B2B) marketing discipline MODULES CHAPTER SIX We are all aware of the consumer marketplace, merely the transaction-to-business (B2B) marketplace is, in fact, significantly larger. U.S. companies pay more than $ccc billion from each(prenominal) one year just for office and sustainment supplies. G overnment agencies tally to the B2B market even further; the subdivision of Defense cipher for one recent year was just about $400 billion. worldwide B2B commerce conducted over the Internet immediately totals more than $2 trillion. Whether conducted through face-to-face transactions, via telephone, or over the Internet, business marketers each day deal with heterogeneous purchasing ends involving multiple decision makers. They range from simple re localises of previously purchased items to complex buys for which materials are sourced from all over the world. [pic] NATURE OF THE BUSINESS market Module 6.1 Business-to-Business (B2B) market involves organizational sales and purchases of goods and services to mount production of otherwise products, for daily company operations, or for resale. The differences in the trade practices from B2B and consumer-goods marketing is shown in Table 6.1. Table 6.

1 Comparing Business-to-Business M arketing and Consumer Marketing | ! |Business-to-Business Marketing |Consumer Marketing | | growth |Relatively technical in nature, accept form lots |Standardized form, service important but less than | | |variable, serial services very important |for business products | |Promotion | speech pattern on personal...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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