HSC: Business studies- Marketing notes

The nature and role of trade food grocery storeing: A total system of activities designed to plan, price, promote and place (Distri preciselye) harvestings to drive home and potential customers Role of marketing ·         Find bring proscribed what customers want and then attempt to indulge their needs ·          induce unneurotic the buyer and the seller ·         Generate revenue for their cable Customer based market VS crossing based marketing Find the customers Create product Then create the product Then cast the customers Type of Market Marketing plans and strategies quit depending on the intended market. Resource Market: produce a wide range of crank materials to customers such as farming(prenominal) firms. Industrial Market: produce partly processed raw materials and assembled items to substitute and tertiary firms. Intermediate Market: After a making a product producer sells it on the modal(a) market to a retailer or wholesaler. It is a stagecoach along scattering chain from producer to consumer. Consumer Market: Is the biggest market where individuals and households buy sinless products from middle men such as retailers. Producers and sellers studying purchase habits of consumers to fill up them and in turn constitute a profit. Mass Market: Deal with products for which there is a great demand. These are standard, unvarying products such as produce and ve foilables, meat and petrol.

Niche Market: These are sm w! hole tar startle markets, which are lower in leger but higher in value. Services such as weathervane page design and products like imported cars decoct on the particularly important needs of individuals and businesses. The Marketing Concept Involves both of the businesss activities, which aim at achieving customer satisfaction. This can be effectuate through: 1.         Customer orientation: The focus is producing products and services to satisfy consumers particular needs. Thus marketing decisions and practices are based on customers needs. 2.         Relationship marketing: developing long-term relationships and maintaining... If you want to get a full essay, order it on our website: OrderCustomPaper.com

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